The company was founded by Daniel Swarovski after he invented a cutting machine for crystal. The cutting process was quite energy intensive – so he set-up his first factory at Wattens in Austria – close to affordable hydro electricity sources. Wattens is still in use today and is the home of the Swarovski museum.
The range includes designer jewelry , crystal ornaments , home decorations and fancy chandeliers. The crystals used by Swarovski in the design process contain up to 32% lead which results is the magnificent sparkle that we have come to expect from Swarovski. Another popular technique is to coat the crystals resulting in an impressive rainbow effect.
The current Swarovski logo is a swan and was introduce in 1988 replacing the original logo which was an edelweiss flower. Swarovski crystals are highly collectible and very popular amongst collectors globally. Whether they are used as fashionable jewelry or decorative objects around the home they are an excellent investment and the demand and value of these stunning objects continues to escalate.
The company has also diversified into optical products such as a quality range of binoculars and scopes. This is quite a departure from jewelry and ornamental crystal , but the process is dependent on quality engineering – something which the Swarovski company excels in.
The move into optical products was a result of the founders son having a keen interest in astronomy. Using the engineering techniques that were available at Swarovski he was able to build a superior pair of binoculars. Today Swarovski Optik continues to be a leading supplier of quality optical products.
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